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Problem

Qwiet, an AppSec SaaS, needed to speed up pipeline velocity and convert more inbound demand. Strong tech team, but missing sales assets to move buyers from awareness to POC.

What I did

Built technical sales content and enablement assets that bridged that gap and drove consistent POC demos and opportunities.

Interview with Ian Botbyl, Marketing Director @ Qwiet which got acquired by Harness

Helped position Oxeye’s AppSec platform with enterprise buyers through technical sales content supporting its $20M+ GitLab acquisition.

Built GTM content and SEO assets that strengthened 1Kosmos’s identity-security positioning adding fuel to the fire in its $57M Series B raise.

Developed technical content that elevated Kondukto’s AppSec narrative before its multi-million Invicti acquisition.

Created case-study and thought-leadership assets that built buyer trust and supported Dropzone AI’s $37M Series B growth.

1. Evaluation Mapping

We identify how your technical buyers evaluate solutions. where friction occurs. and what assets are required to advance them.

2. Clarity Architecture

We define the messages. narratives. and assets that reduce evaluation time and increase conversion into pipeline.

3. Content System Build

I create pre selling assets. buyer education pieces. and sales enablement materials that accelerate trust and comprehension.

4. Launch and Iterate

We release the assets. gather data from sales and inbound channels. and refine based on performance indicators tied to revenue movement.

I'm Victor, a former software and security engineer turned technical copywriter. I help B2B companies selling complex technical products shorten their sales cycles with content that builds trust and accelerates decisions.I've built applications, led engineering teams, and overseen security at the VP level. This means I know how to communicate clearly to both hands-on technical evaluators and business stakeholders who influence the deal.My work has supported DevTools, cybersecurity, and AI startups that later raised more than $20M in funding and were acquired by companies such as GitHub and Invicti.If you're dealing with long, complicated sales cycles, I help you cut months off the process and convert buyer confidence into revenue faster.

• Let's Chat

Victor Firestone
Founder

What do you actually do?
I build pre selling systems and technical buyer education assets that help prospects understand your product faster. reduce evaluation friction. and move into real sales conversations. This includes clarity messaging. technical explainers. sales enablement materials. and any asset needed to accelerate complex B2B deals.Why should we hire you?
I spent more than a decade in software and security engineering. which means I understand how technical solutions actually work and how technical buyers evaluate them. You get assets that are accurate. credible. and built to drive revenue movement. not just clicks or traffic.Do you charge hourly?
No. everything is based on clear deliverables. You always know exactly what is being created. when it will be delivered. and how it supports your sales process.How do revisions work?
You leave comments directly in Google Docs. I make the updates. Every deliverable includes two rounds of revisions so the final output is precise. polished. and aligned with your team.

How often do we meet?
We have one focused strategy call each month to review progress. align on priorities. and define the next set of assets that support your sales motion.How do we communicate day to day?
Slack keeps everything quick and organized. It is the fastest way to share updates. ask questions. and keep work moving.Can you handle highly technical topics?
Yes. I have a background in software and security engineering. I write comfortably for developers. security teams. AI groups. and technical evaluators without needing extra hand holding from your side.What do you need from us to get started?
A point of contact. basic product access or documentation. and clear goals. From there. I handle the research. planning. and execution.How do you deliver the final work?
All deliverables are provided in Google Docs so your team can review. collaborate. and publish without friction.

Let’s Focus on Your ChallengesIn this 30-minute call, we’ll:

This isn’t a high-pressure pitch, its just a focused conversation to help you make informed decisions about your content.Pick a time from the calendar on the right and let’s get started.