Hi 👋 I'm Victor, a Former Software & Security Engineer Turned GTM Strategist
I Help Technical B2B Brands Add $50k–$1M+ in Pipeline and Shorten Sales Cycles by 3–6 Months in Just 90 Days
I do this by extracting buyer insights, scripting a founder-led video that pre-sells, and building a sales funnel with objection-crushing marketing assets and automation flows that move buyers to a demo faster.
Results
Helped Qwiet 1.25× Sales Pipeline Growth, 2× LinkedIn Audience Reach, and position for an Acquisition Within 9 Months
Problem
Qwiet, a Appication Security SaaS company, needed to accelerate sales pipeline velocity and improve marketing efficiency to better convert existing demand into revenue.
Despite strong technical expertise and steady inbound leads, the team lacked sales enablement assets to bridge the gap between early awareness and purchase decisions(POCs) slowing deal progression and overall growth.
What I did:
Developed technical marketing assets and sales pipeline content that moved prospects from top-of-funnel awareness to POC demos and active opportunities, supported by a scalable content system for continued growth.
Interview with Ian Botbyl, Marketing Director @ Qwiet which got acquired by Harness
Outcomes
- 1.25× marketing pipeline target achieved 25% above goal within 9 months.
- Record-setting performance across all marketing metrics during the engagement.
- 2× LinkedIn audience growth (5K → 10K followers).
- Significant lift in organic traffic and SEO visibility.
- Content directly influenced deal progression from discovery to POC stages.
- Positioned the company for acquisition, strengthening brand credibility and market leadership.
Other Past Results
Oxeye $20M+ GitLab Acquisition Backed by GTM & Sales Content
What I did:
Drove GTM campaigns and sales-enablement assets that positioned Oxeye's AppSec platform with enterprise buyers ahead of their $20M+ acquisition by GitLab.
Deliverables
- GTM sales enablement content highlighting Oxeye's differentiation in AppSec
- Technical infographics simplifying complex vulnerabilities for enterprise buyers
- SEO-driven articles and white papers generating inbound interest and lead quality
1Kosmos $57M Series B Backed by Core GTM Technical Content & SEO Growth
What I did:
Built core GTM technical content and search-optimized assets that drove inbound traffic and strengthened 1Kosmos's identity security positioning ahead of their $57M Series B raise.
Deliverables
- Foundational technical GTM content for core product and platform messaging
- SEO keyword research and optimization strategy to capture identity-security search demand
- Long-form assets supporting inbound lead generation and brand authority
Dropzone AI $37M Series B Fueled by Case Studies & Technical Thought Leadership
What I did:
Built case study campaigns and thought-leadership assets that armed sales teams and accelerated buyer trust during Dropzone AI's $37M Series B raise.
Deliverables
- Technical case studies showcasing customer outcomes and platform value
- Thought-leadership articles repurposed as mid-funnel sales enablement content
- White papers strengthening credibility with investors and enterprise buyers
Kondukto Multi-Million Invicti Buyout Following Positioning & Technical Content Work
What I did:
Executed positioning strategy and technical content campaigns that strengthened Kondukto's AppSec narrative in the market prior to Invicti's multi-million acquisition.
Deliverables
- Cybersecurity infographics visualizing platform strengths for technical audiences
- Technical deep-dive articles for AppSec decision-makers and partners
- Thought-leadership content supporting positioning and acquisition visibility
Want Similar Results?
Book a Roadmap CallThis Is Probably What You're Going Through
Leaky Pipeline
- Leads download whitepapers or book demos… then vanish.
- Stakeholders drag their feet, piling on endless objections.
- Sales cycles stretch 9–12+ months, stalling pipeline growth.
- Millions in potential deals get stuck in limbo.
Broken Buyer Journey
- Cold traffic shoved straight into demos or free trials.
- Technical buyers bounce because messaging feels generic.
- Non-technical execs never see ROI clearly enough to push forward.
- Budget owners stall decisions, leaving deals to die quietly.
Sales Team Burnout
- Reps spend hours educating "tire-kicker" leads who were never serious.
- Founders pulled into repetitive demo calls just to explain basics.
- Sales teams lose momentum chasing unqualified prospects.
- Revenue targets slip, stress builds, and scaling feels impossible.
The problem isn't your product. It's how you're selling it.
Your solution isn't framed as a high-value offer. Objections aren't crushed early. And your funnel leaks before buyers even reach sales. I fix this by packaging, pre-selling, and systemizing your acquisition engine, so every dollar and every call moves you closer to revenue.
How I Fix It
Find What Actually Moves Buyers
Your buyers already tell you what they need: in sales calls, objections, and the deals that die in limbo. I dig through it all to find the patterns:
- Call and transcript reviews to pull out the exact words buyers use.
- Interviews with sales and success to see why deals stall or close.
- An audit of your ICPs and objections across engineers, CISOs, CTOs, and CFOs.
From this, I create a messaging brief that turns your complex product into a $25k–$250k offer buyers can understand and move on now, instead of another vague "book a demo."
Build a Funnel That Sells Before the Call
Cold buyers don't want another product tour. They want clarity, ROI, and proof. I build a funnel that gives them all of that before your sales team ever speaks to them:
- A founder-led video that frames the problem and sells the solution.
- A landing page that makes the ROI clear for both technical and non-technical buyers.
- Case studies, ROI models, and technical explainers that kill objections upfront.
- A pre-qualification flow that filters out time-wasters.
- Automated nurture and retargeting so buyers stay warm and engaged.
By the time they hit your calendar, they already believe in the solution and know the value. Sales calls become about details and timelines, not endless "education."
Launch, Test, and Scale Fast
Most companies waste a year waiting for inbound to work. I cut that down to weeks:
- New messaging and creative tested every 2–3 weeks.
- Funnel leaks fixed as soon as the data shows them.
- Content tailored to each stakeholder: CISO (risk), CTO (fit), CFO (ROI).
- Dashboards that track demos, CAC, velocity, and pipeline value.
The outcome: $50k–$1M+ in qualified pipeline within 90 days, with buyers who show up already pre-sold.
A Few People I Have Written For
Portfolio
SEC Cybersecurity Rules 2024: New Compliance Strategies
How to Shift-Left Better with Git Hooks
Understanding eKYC: An In-Depth Overview
Why Timely Threat Intelligence is Important for Business
A guide to WordPress security best practices in 2023
Migrating from Schema Stitching to GraphQL Federation
The Reason Why My Process Works Is Simple…
🔴 The Old Way Bleeds Pipeline
- Cold traffic shoved into demos nobody's ready for.
- Sales cycles dragging 12+ months while deals rot in the pipeline.
- Reps burning hours "educating" leads who never buy.
- Founders stuck in endless demo purgatory, repeating the same basics.
- Pipeline looks busy on paper, but nothing closes and CAC keeps climbing.
🟢 The New Way Builds It
- Buyers see ROI, proof, and clarity before they ever talk to sales.
- Objections crushed early → sales cycles shorten by 3–6 months.
- Sales only speaks with qualified, problem-aware decision makers.
- $50k–$1M+ in pipeline added within 90 days; momentum that funds itself as you scale.
- Scaling becomes predictable instead of a gamble.
Here's How I Work With Technical B2B Brands
Audit & Diagnose
I start by looking at your current GTM foundation: calls, messaging, content, funnel, and pipeline. I identify the leaks, missed opportunities, and gaps holding back sales velocity.
Choose the Right Growth Track
Depending on where you are:
- GTM & Sales Enablement Packages → If you need a full acquisition engine (offers, funnel, sales assets, campaigns).
- Ongoing Technical Content Packages → If you already have a system in place and need consistent fuel (thought leadership, case studies, SEO, enablement content).
Implement & Scale
Once the track is chosen, I build and execute: packaging offers, creating sales assets, running campaigns, or producing technical content. Then we iterate every cycle to sharpen messaging, add proof, and scale what's working. The outcome: shorter sales cycles, stronger buyer trust, and pipeline that funds itself.
See Where the Bottlenecks Are
Book a Roadmap CallWhat Clients Say
"We worked with Victor on our cybersecurity blog's content strategy and were very impressed. His deep understanding of the cybersecurity ecosystem helped create engaging, informative posts, and his thorough research and input on our editorial calendar were invaluable. Victor was reliable, communicative, and a pleasure to work with. I highly recommend him for content marketing in cybersecurity"
Andreas Wiese
Head of Growth @ Kondukto (Accquired by Invicti)GTM & Sales Enablement Packages
⚡ Bootstrapped Buildout
For early-stage startups who need the system lean but working.
- Core offer packaging + positioning
- Founder-led video script (self-recorded with my guidance)
- Lightweight sales page funnel
- Starter content assets (case study, explainer, ROI outline)
- Basic CRM + automation setup
- Campaign playbook (LinkedIn, YouTube, Search)
- Team training + SOPs for running it internally
🚀 Full System Build (90 Days)
A complete acquisition engine designed for technical B2B brands.
- Offer packaging & positioning playbook (engineers, CISOs, VPs, CFOs)
- Founder-led video script + production to pre-sell before demos
- High-converting sales page funnel (copy, design, proof assets)
- Objection-crushing technical content (case studies, ROI models, compliance docs)
- Pre-qualification flows that filter tire-kickers
- CRM automation workflows + nurture sequences
- Paid campaign setup across LinkedIn, YouTube, and Search
- Pipeline dashboards (CAC, demo volume, sales velocity)
🔄 Ongoing Growth Cycles
Keep the system sharp, prevent funnel decay, and scale what works.
- Creative + messaging angles tested every 2–3 weeks
- Funnel refresh (copy, UX tweaks, asset updates)
- Campaign scaling across channels
- New stakeholder-specific assets (CISO vs CTO vs CFO)
- Updated nurture sequences + retargeting layers
- Regular optimization sprints to lower CAC + accelerate cycles
- Strategic advisory sessions + full reporting dashboards
Content Marketing Packages
For fueling GTM and marketing growth campaigns
Pipeline Starter
Generate early demo momentum through focused technical content.
- 2 technical blog posts/month
- Topic research + light SEO
- Content creation + writing
- 1 round of content revisions
Inbound Authority Starter
Build search visibility and authority that consistently drives qualified demo calls.
- 4 technical blog posts/month
- Topic research + competitor analysis
- Content creation + writing
- 2 rounds of revisions
Lead Magnet Engine
Expand reach and trust with developers and CISOs to steadily grow pipeline.
- 6 technical blog posts/month
- Everything in $2900 package
- 8 LinkedIn posts
- Advanced SEO strategy
- 2 technical infographics
Pipeline Builder Package
Turn content into your top source of inbound demos and sales opportunities.
- 10 technical blog posts/month
- Everything in $3800 package
- 15 LinkedIn posts
- SEO strategy + competitor benchmarking
- Bi-weekly newsletter
Platinum Impact Package
Dominate search, social, and sales cycles with full-funnel content that accelerates revenue.
- 10+ technical blog posts/month
- Everything in $6500 package
- 25 LinkedIn posts
- Custom analytics dashboard
- Weekly newsletter + 4 infographics
Custom Package
Pick and choose deliverables with custom pricing tailored to your specific needs.
- Choose from any available deliverables
- Flexible content volume and frequency
- Custom SEO and social media strategies
- Tailored analytics and reporting
- Priority support and consultation
Choose Your Package
Book a Roadmap CallAbout
I'm Victor, a former software and security engineer turned GTM strategist for technical B2B brands. I build acquisition systems that package complex solutions into $25k–$250k offers, script founder-led content that pre-sells, and deliver sales assets that crush objections and generate $50k–$1M+ in pipeline within 90 days.
I've built apps, led engineering teams, and run security at the VP level, so I know how to speak to both technical evaluators and business decision-makers. My work has supported DevTools, cybersecurity, and AI startups that went on to raise $20M+ and get acquired by leaders like GitHub and Invicti. If you're selling into long, messy sales cycles, I help you cut months off the process and turn buyer trust into revenue faster.
Victor Firestone
GTM Strategist
FAQ
- Who is this system built for?
- This is designed for B2B companies with complex, technical sales cycles: SaaS, cybersecurity, AI, dev tools, industrial platforms, fintech, medtech, and more.
If you:- Sell a technical product with multiple stakeholders involved in buying
- Struggle with long cycles, stalled deals, or unqualified demos
- Need a predictable way to build pipeline and shorten time-to-close
- We already get demos from outbound. Do we need this?
- Outbound is great, but it caps at your team's bandwidth. What I build is scalable acquisition, so inbound content, ads, and nurture sequences work alongside outbound, creating momentum that doesn't rely on sheer hustle.
Most clients use this to:- Keep sales calendars full even while outbound slows
- Increase the quality of inbound so reps don't waste time
- Stack pipeline sources instead of depending on one channel
- How much does it cost?
- You can see pricing above, but in short:
- Bootstrapped Buildout ($3k–$6k): Lean system + team training
- Full System Build ($8k–$20k): End-to-end funnel + sales enablement
- Ongoing Growth Cycles (retainer): Optimization + scaling every 2–3 weeks
- What if we're in a regulated industry?
- That's often where this system shines. I've delivered compliant funnels and content for cybersecurity, fintech, and identity security, where trust and precision matter most.
I adapt the funnel for regulated industries by:- Using compliant ad structures
- Building credibility with technical proof + ROI models
- Framing content to win both evaluators and risk officers
- What happens after launch?
- You own everything:
- Video scripts + edited assets
- Funnel copy + landing pages
- Sales-enablement docs
- CRM workflows, automations, audiences, dashboards
- Keep me on retainer for ongoing optimization
- Switch to an advisory model while your team runs it
- Take a full handoff with SOPs and training
- Will this actually work with our technical buyers?
- Yes, this is where my background matters. I've built apps, led engineering teams, and run security at the VP level. That means I understand how to talk to engineers, architects, and CISOs without losing credibility. Instead of fluffy marketing, I build technical proof assets (ROI models, explainers, compliance docs) that technical buyers respect, while also translating the value so non-technical execs can sign off.
- 90 days sounds too fast, is that really achievable?
- I'm not promising closed deals in 90 days; that depends on your cycle length. What I deliver is $50k–$1M+ in qualified pipeline within that window. You'll see traction within the first 30 days (better lead quality, stronger intent, fewer tire-kickers), and the system compounds over time. By 90 days, the engine is humming, and sales cycles start closing months faster.
- Does this integrate with our CRM and tools?
- Yes. Everything plugs into the stack you already use: HubSpot, Salesforce, Marketo, whatever your team runs on. Pre-qualification flows, nurture sequences, dashboards, and automations are all set up inside your workflows. That means no extra overhead and no messy handoffs, just a system that works with what you've already built.
- Does this only work for software?
- No. The framework applies to any technical B2B solution where buyers need education, proof, and stakeholder alignment.
I've worked with cybersecurity startups, AI companies, identity platforms, and AppSec vendors, but the same principles also apply to:- Industrial automation
- Healthcare technology
- Logistics and supply chain platforms
- Data/analytics solutions
- What results can we expect?
- Every company's numbers differ, but here's what past clients have seen:
- $50k–$1M+ in pipeline added within 90 days
- Sales cycles cut by 3–6 months
- Sales teams reporting fewer tire-kickers and stronger intent on calls
- Improved CAC efficiency as buyers show up already pre-sold
- How fast will we see traction?
- Most clients notice a shift in the first 30 days:
- Better-qualified leads showing up to calls
- Objections dropping off earlier in the cycle
- Faster movement from cold traffic to booked demos
- How is this different from an agency or freelancer?
- Most agencies sell pieces (ads, landing pages, SEO) and hope it works. Most freelancers sell deliverables (blogs, whitepapers).
I don't do pieces. I build the entire acquisition engine:- Offer packaging & positioning
- Founder-led pre-selling video
- Funnel design + automation
- Objection-crushing content assets (case studies, ROI decks, explainers)
- Campaigns that fund themselves
- How do you ensure ROI?
- I don't build "content for content's sake." Everything I create is tied directly to moving pipeline. That means: founder-led video that pre-sells, sales pages that highlight ROI, case studies that kill objections, and automation that keeps buyers warm until they're ready. The system is designed to fund itself within 90 days; you're not waiting 12 months for inbound to maybe pay off.
- What if our industry isn't SaaS or "startup-y"?
- The system works anywhere the sales cycle is complex and multiple stakeholders are involved. I've applied it to DevTools, cybersecurity, AI, identity security, and even chip hardware security. Whether your buyers are developers, IT, finance, or ops, the principle holds: package the solution, pre-sell with clarity, and remove objections upfront.
- What happens if we don't have the team to run this?
- No problem. There are two paths:
- I can stay on retainer to manage campaigns, content refreshes, and funnel optimization.
- Or, I train your internal team and hand over SOPs so you can run it yourself.
Contact
Let's Talk About Scaling Your Pipeline
In this 30-minute strategy call, we'll:
- Audit your current funnel, messaging, and sales assets.
- Identify the 1–2 biggest leaks that are stalling pipeline or stretching sales cycles.
- Map out the exact system that could add $50k–$1M+ in qualified pipeline within 90 days.
This isn't a high-pressure pitch; it's a focused session to uncover what's blocking growth and show you how to fix it.
Pick a time from the calendar and let's get started.