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Problem

Qwiet, an AppSec SaaS, needed to speed up pipeline velocity and convert more inbound demand. Strong tech team, but missing sales assets to move buyers from awareness to POC.

What I did

Built technical sales content and enablement assets that bridged that gap and drove consistent POC demos and opportunities.

Interview with Ian Botbyl, Marketing Director @ Qwiet which got acquired by Harness

Helped position Oxeye’s AppSec platform with enterprise buyers through GTM sales content supporting its $20M+ GitLab acquisition.

Built GTM content and SEO assets that strengthened 1Kosmos’s identity-security positioning adding fuel to the fire in its $57M Series B raise.

Developed technical content that elevated Kondukto’s AppSec narrative before its multi-million Invicti acquisition.

Created case-study and thought-leadership assets that built buyer trust and supported Dropzone AI’s $37M Series B growth.

1. Discovery & Audit

We start with a short strategy call and audit to understand your goals, audience, and current marketing or sales setup. I review your existing assets content, campaigns, and funnels to see what’s working and where momentum is leaking.
This gives us a clear, data-backed starting point.

2. Strategy & Planning

Next, I build a focused plan that outlines the key messages, content pillars, and assets needed to hit your goals. Whether it’s a GTM funnel, founder-led video, or technical content calendar, you’ll get a clear roadmap for how each piece drives awareness, trust, and conversions.

3. Creation & Implementation

Once strategy is aligned, I build or produce the core deliverables from sales enablement and funnel assets to blogs, case studies, and campaigns. Each piece is designed to educate buyers, remove friction, and move them closer to action.

4. Launch & Optimization

We launch and monitor results across key metrics like engagement, demo volume, and inbound activity. Then we refine messaging, creative, or content focus based on what performs best, so results improve month after month.

I'm Victor, a former software and security engineer turned GTM strategist for technical B2B brands. I build acquisition systems that package complex solutions into $25k–$250k offers, script founder-led content that pre-sells, and deliver sales assets that crush objections.I've built apps, led engineering teams, and run security at the VP level, so I know how to speak to both technical evaluators and business decision-makers. My work has supported DevTools, cybersecurity, and AI startups that went on to raise $20M+ and get acquired by leaders like GitHub and Invicti.If you're selling into long, messy sales cycles, I help you cut months off the process and turn buyer trust into revenue faster.

• Let's Chat

Victor Firestone
GTM Strategist

We already have a marketing team. Why would we pay you?”
Because content ≠ conversion.Your team can write posts and run campaigns, but most don’t know how to engineer a pipeline that moves buyers from interest to purchase. I build the structure and assets that make what your team is already doing actually drive sales velocity.Can’t we just have our team build this once we know what to do?
You could, but it’ll take 6–12 months and still underperform. I’ve already built the playbook. You’re not paying for ideas; you’re paying to skip the trial-and-error phase and get a proven GTM engine in 30–45 days. Then your team can run it cleanly, without guesswork.We’ve hired agencies before. It was all talk and deliverables that went nowhere.
Exactly. Agencies sell output, not outcomes.They optimize for deliverables: more content, more ads, more noise. I optimize for deal velocity, the system that gets buyers to a decision faster. You get execution that ties directly to revenue, not vanity metrics.We already get leads. Why would we change what’s working?
Because lead volume isn’t pipeline quality. If your sales cycle is long or your close rate is inconsistent, the system is leaking somewhere. I fix how you sell, not what you sell so every lead converts faster and costs less to acquire.How do we know this isn’t just another marketing project that fades out?
Because it’s built to integrate into your operations, not sit on top of them. Everything I deliver, funnels, automations, and content systems, is designed to compound over time. Once live, it doesn’t need constant creative refreshes or “campaign management.” It just keeps performing.Our product is really technical. Can you actually write or market it accurately?
Yes.I spent 11 years as a software and security engineer before doing GTM work. I can translate complex technical detail into clear commercial messaging that satisfies both developers and executives.

We’re already busy. We don’t have time to take on another project.
Then you need this more than anyone.The system reduces manual work by automating follow-ups, pre-qualifying buyers, and packaging your pitch into assets that sell for you. You get leverage, not more meetings.What if it doesn’t work for our niche?
If you sell a technical B2B product that requires education, proof, or validation, it will work. This process is built for long, multi-stakeholder sales cycles. It’s already proven across cybersecurity, AI, DevOps, and identity markets.How fast will we actually see a return?
You’ll see movement in 30–45 days.That includes improved demo conversion, faster deal progression, and cleaner qualification. Full compounding effects build after one quarter of optimization cycles.Do you actually execute or hand over strategy docs?
I execute. You get live assets funnels, emails, automation, VSL scripts not a presentation deck. I build it, launch it, and make sure it performs.We’ve done ‘content marketing’ before, and it didn’t impact revenue.
Because it was written for awareness, not conversion. I build content that kills objections, explains ROI, and earns trust during the buying process. It’s sales enablement disguised as marketing not fluff for SEO.What happens when you’re done? Do we become dependent on you?
No. Every system I build includes SOPs, templates, and training so your team can own it fully. You can keep me on retainer to optimize, or run it in-house with zero dependency.Who is this for?
Technical B2B founders, CMOs, and revenue teams selling complex solutions where deals get stuck for months. If your growth problem isn’t leads it’s conversion, positioning, or pipeline velocity this system fixes it.

Let’s Focus on Your GTM ChallengesIn this 30-minute call, we’ll:

This isn’t a high-pressure pitch, its just a focused conversation to help you make informed decisions about your GTM strategy and ops.Pick a time from the calendar on the right and let’s get started.